Contact: Tom Winterstein, SVP Sales & Marketing Tortal, Inc. (704) 644-8136 info@Tortal.net

For Immediate Release

Ben & Jerry’s Selects Tortal to Create its Online Corporate University
Homemade Ice Cream Franchisor Chooses Tortal to Create Online Training Programs
Delivered through Tortal’s Learning Management System

CHARLOTTE, NORTH CAROLINA 11/11/2008: Tortal Inc., the leading provider of online training portals and eLearning in the franchise industry announced today that Ben & Jerry’s, which operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community, has selected Tortal to create, develop, and manage its online corporate university.

Ben & Jerry’s, a Vermont corporation and wholly-owned subsidiary of Unilever will deploy Tortal’s Learning Management System to host custom online training modules for use by Ben & Jerry’s franchisees.

“We’re excited to reach out to our franchisees and scoopers, and to share information in new and innovative ways.  Our scoopers are our front line – the more information we can give them, the better we can all serve our customers,” says Kristen Towbin, Training Manager for Ben & Jerry’s Franchising.

Tortal will provide internet hosting, security and maintenance services, and help desk support as part of Ben & Jerry's online corporate university.  Tortal President Cordell Riley stated “we are excited to be selected by Ben & Jerry’s to provide state-of-the-art eLearning to their franchisees and we look forward to a long lasting partnership.” Tortal’s cost effective custom eLearning solutions and Learning Management System are delivered entirely over the internet providing 24/7/365 access to training, learning, and assessment materials.

About Tortal, Inc.
Tortal, a Driven Brands Company, is the leading provider of online training portals and eLearning systems in the franchise industry.  Tortal also offers its eLearning products and services to other corporate entities, government, education, and non-profit organizations.  Driven Brands, Inc., is headquartered in Charlotte, NC, and serves as parent company for the separate businesses: Meineke Car Care Centers, Inc. (a franchise-based automotive service and repair chain); Maaco (market leader in franchised auto body repair and painting), Aero-Colours, Inc. (a franchised chain of mobile automotive paint repair services); Econo Lube & Tune (a franchised chain of automotive repair/quick lube services) and Tortal.  Learn more at www.Tortal.net and www.DrivenBrands.com

About Ben & Jerry’s
Ben & Jerry’s produces a wide variety of super-premium ice cream and ice cream novelties, using high-quality ingredients including milk and cream from family farmers who do not treat their cows with the synthetic hormone rBGH. The company states its position on rBGH on its labels. Ben and Jerry’s products are distributed nationwide and in selected foreign countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry’s Scoop Shops, restaurants and other venues. Ben & Jerry’s, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Contributions made via the employee led Ben & Jerry’s Foundation in 2007 totaled approximately $1.7 million. Additionally, the company makes significant product donations to community groups and nonprofits both in Vermont and across the nation. The purpose of Ben & Jerry’s philanthropy is to support the founding values of the company: economic and social justice, environmental restoration and peace through understanding, and to support our Vermont communities. For the full scoop on all Ben & Jerry’s Scoop Shop locations and fabulous flavors, visit www.benjerry.com