Glass Doctor
Transforms Its Training Process
Online learning management system
benefits franchisees and technicians on an ongoing basis |
Glass
Doctor
- Glass repair and replacement
- Franchise Organization
- Dwyer Group Subsidiary
- Waco, TX
www.glassdoctor.com
Industry
- Glass repair and replacement
Solution
- User-friendly LMS
- Ongoing franchisee training
- Employee technical training
Products
Used
- Tortal Learning Management System |
"Pick your LMS carefully. There are many different options
out there. The key is usability. We haven’t had anybody call
and say, ‘I don’t know how to use this.’
The next
thing is support. They’ve always been there for me.”
Dan
Mock
VP Of Franchise Relations and Training
Glass
Doctor
Download PDF Version |
Glass Doctor,
a subsidiary of the Dwyer Group, recently turned to Tortal
following a training seminar and a demonstration of the new
Tortal Learning Management System at the 2010 IFA
convention. Says Vice President of Franchise Relations and
Training Dan Mock, “I had a kind of epiphany that we needed
to ‘prime the pump’ before new franchisees come to class, to
have an ongoing learning process for all our franchisees and
to reduce the learning curve for new technicians and other
employees. Tortal understands franchising, and was able to
meet Glass Doctor University’s needs completely.”
Organization Profile
Glass Doctor offers complete glass
repair, replacement and services to the residential,
automotive, and commercial markets at more than 300
locations in the United States and Canada. Glass Doctor
began franchising in 1977, and in 1998 joined The Dwyer
Group, Inc., an international franchisor of eight service
industry companies.
Challenges
Faced
Building on a 10-year relationship,
Tortal continues to help GDU enhance its training of new and
existing franchisees and technicians as Glass Doctor takes
those programs to the next level.
The Investment
A conversion to Tortal’s simplified
new Learning Management System was needed to achieve a high
rate of continuing franchisee participation. An investment
in the creation and organization of intellectual property
continues.
Benefits
• Ongoing education of franchisees and
their employees
• Enhanced uniformity of franchises
• User accountability for specific
assignments
Getting Ready: “What it took”
“Tortal President Cordell Riley demo’d
the new system for me,” Mr. Mock says. “I started looking at
it and really thinking about our training in general. Once
you get your template established, you think of more and
more uses for it.”
Success
Strategy
A Challenge Met
“We have tons of information, and now
there’s a place where people can access it and use it,” Mr.
Mock says. “There are a lot of unique ways of using this
tool. It’s just a matter of how you produce it and what
media you use, It’s not that complex once you get into it.
Of course, Cordell and his group can also develop classes
all day long if you want them to.”
Implementation
First, Glass Doctor University
developed a blended approach to acclimate new franchisees to
the learning process before they got to class by providing
online training to them before they arrive for their new
owner classroom training. GDU incorporated six new Tortal
classes and even shortened training to six days from nine.
Glass
Doctor then extended and expanded the training experience
with a series of post-basic training courses. And if
franchisees forget something, they now have a resource where
they can go back and refresh their memory.
The process is a
continuing one. “Classes are being developed from existing
material that was never available once they left company
headquarters in Waco,” Dan Mock says. “Or if it was, it was
really hard to find. We have 20 courses in the system so
far.”
“We also have a big technical
component, like a class on how to read a tape measure,
something that anybody that's been around for a while simply
takes for granted -- but maybe nobody has ever taken the
time to teach the technician how to read a tape measure
properly.”
Tortal --
a Driven Brands Company – is a leading provider of online
training solutions in the franchise industry.
Tortal also
offers its eLearning products and services to other
corporate entities, government, education, and non-profit
organizations. Driven Brands, Inc., is headquartered in
Charlotte, NC, and serves as parent company for the separate
businesses: Meineke Car Care Centers, Inc. (a
franchise-based automotive service and repair chain); Maaco
(market leader in franchised auto body repair and painting),
Aero-Colours, Inc. (a franchised chain of mobile automotive
paint repair services); Econo Lube & Tune (a franchised
chain of automotive repair/quick lube services) and Tortal.
Tortal, Inc. • 128
S. Tryon St., Ste 900, Charlotte, NC 28202 • 704 644-8136
Tortal and
Tortal LMS are either registered trademarks or trademarks of
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countries.
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of their respective owners.
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reserved. Created and Published in the USA.
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